Paramount+ Character Carousels
2026 - INTERNSHIP
TOOLS STACK
Figma, After Effects,
Illustrator, Photoshop
Figma Motion
CONTRIBUTORS
Alberto Gonzalez
Drew DeBakker
SKILLS
Product Design, Motion,
Prototyping, Systems
ROLE
Production Design Intern
TIMELINE
5 weeks
WORKFLOW
Ideation
Feedback and Revisions
Prototyping and Live Testing
Presentation
OVERVIEW
As a Production Design Intern on Paramount+’s Global Production Design team, I redesigned the character carousel experience so animated and live-action personalities actually felt like they belonged on the platform. The goal was motion that felt native to the template while still working across totally different IPs.
PROBLEM
Static cards, inconsistent IPs
Character carousels across Paramount+ collections were inconsistent, and static cards failed to represent animated characters and personalities. The existing experience felt outdated next to the rest of the platform.
INSIGHTS
Animated and live-action talent need different motion treatments inside one system. One beautiful card doesn’t matter if it can’t scale across franchises. Motion has to feel like Paramount+, not like a one-off animation test.
SOLUTION
Motion languages
I explored animated character cards for both animated and live-action talent, step animation, smoother transitions, background vs. subject motion, then tested those against real franchises. Separate but related motion approaches let personality show up without breaking the template. Clear system rules for timing, hierarchy, and background treatment keep cards consistent across collections, and prototypes tested against real IPs make sure the system flexes without looking custom every time.
Smooth Version
Step Version
REFLECTION
Systems over one-offs
The hard part wasn’t making one card look good, it was making motion feel native to the template while still working for totally different IPs. The redesign replaces inconsistent static cards with a scalable motion system the platform can actually ship.