MemSurf
2026 - SHIPPED
TOOLS STACK
Figma, Framer,
Illustrator, After Effects
HTML/CSS, React
SKILLS
Brand Identity, Product UI,
Prototyping, Front-End
ROLE
Product + Brand Designer
TIMELINE
8 Weeks
WORKFLOW
UX Research
Identity + UI
Prototype + Build
OVERVIEW
Led product and brand design for MemSurf, an AI startup. The focus was an engaging, modern visual identity and product UI, with new AI tools in the mix, brand, interaction, prototyping, and front-end.
Brand and product had to speak in one voice from day one.
PROBLEM
Too technical or too generic
Early-stage AI products often look either too technical or too generic. MemSurf needed a visual identity and product surface that felt current without losing trust, and a site/product experience that could grow with the company.
INSIGHTS
Trust is visual before it’s verbal for new AI tools.
Brand and product UI can’t diverge early or the company feels unfinished.
The marketing site is part of the product onboarding story.
SOLUTION
Visual identity
I established the visual identity and website design for the startup, then carried that into UX research, web design, and front-end implementation for the product site. A modern identity system feels current without looking like every other AI gradient template. Interaction patterns and UI surfaces stay aligned with the brand, and the site connects marketing, brand, and product entry points.
REFLECTION
Brand is part of UX
For early AI products, brand isn’t separate from UX, it’s how people decide the product is real. The site work helped lift visitor engagement, but the bigger win was getting brand and product to speak in one language.
